Looking for Brilliant, Vivid, Long Lasting Color this summer? Get intense color protection with Paul Mitchell® Color Care.

1. Extends hair color with sunflower extracts offering UV protection

2. Provides strength and elasticity

3. Imparts moisture  and intesifies shine

Check out some of these great color enhancing products:

Color Protect® Daily Shampoo

GENTLE CLEANSER
Cares – Gently cleanses while adding strength, elasticity and body
Protects – Sunflower extract protects the structure of the hair, provides UVA and UVB protection and helps prevent hair color fade
Moisturizes and Adds Shine – A powerful combination of conditioning agents and extracts provides ample moisture and intensified shine

Color Protect® Daily Conditioner

DETANGLES AND REPAIRS
Detangles and Repairs – Instantly detangles and smoothes while vegetable proteins, amino acids and panthenol strengthen and moisturize color-treated hair
Protects – Sunflower extract protects the structure of the hair, provides UVA and UVB protection and helps prevent hair color fade
Moisturizes and Adds Shine –
A powerful combination of conditioning agents and extracts provides ample moisture and intensified shine

Platinum Blonde Shampoo™

BRIGHTENS BLONDE, GRAY OR WHITE HAIR
Brightens – Cool violet pigments help to brighten and/or enhance blonde, gray or white hair while neutralizing yellow tones
Hydrates and Adds Shine – A powerful combination of conditioning agents and extracts provides ample moisture and intensified shine
Gently Cleanses – Mild ingredients cleanse while retaining moisture and softening the hair

Color Protect® Locking Spray

UV PROTECTION
Protects – Sunflower extract protects the structure of the hair,
provides UVA and UVB protection and helps prevent hair color fade
Extends – Silicone and panthenol help lock in and extend the life of hair color
Moisturizes and Adds Shine – A powerful combination of
conditioning agents and extracts provides ample moisture and
intensified shine

Color Protect® Reconstructive Treatment

REPAIRS AND PROTECTS
Repairs – Hydrolyzed wheat and vegetable proteins help repair hair structure and improve elasticity; also help prevent mechanical damage and split ends
Protects – Sunflower extract protects the structure of the hair, provides UVA and UVB protection and helps prevent hair color fade
Moisturizes and Adds Shine – A powerful combination of conditioning agents and extracts provides ample moisture and intensified shine

Lucie Doughty and Maureen McCarthy Share What’s BIG For Spring

Times of big change require times of big hair. Paul Mitchell Editorial Director Lucie Doughty and Master Associate Maureen McCarthy recently joined forces to shoot a mélange of fresh Spring looks inspired by the 1960s influenced shapes found on the Spring 2009 runways.

One big hair look for Spring 2009 is the Beehive.

Look #1- The Beehive Buzzes Back

Inspired by Spring 09 runway looks from designers prada, Yves Saint Laurent, Oscar de la Renta, and Max Mara.

The beehive is reinterpreted for the season as either a smooth , more glamorous version or a more textured, sex kitten-ish look depending on the behive’s placement or balance on the head.

Look #1: Steps (Model Sabella)

A.   Apply Paul Mitchell Quick Slip^TM to model’s naturally thick, wavy hair to smooth and add texture.

B.   Separate the back of the head from the front using a diagonal part ear -to-ear over the round of the head.

C.   Clip the front out of the way. Next, backcomb the hair at the back of the head and mold hair into an elongated French Twist to create height on the crown.

Note: For details on back brushing, combing or teasing check out: Backcombed Hairstyling Tips

D.   Spray with Paul Mitchell Extra-Body Finishing Spray® and pin into place.

E.   For the front, use a Paul Mitchell 413 Sculpting Brush to backcomb all the hair except the front hairline. Mold all the hair back to shape over the crown and tie into the back.

F.   Finish with Paul Mitchell Extra-Body Firm Finishing Spray^TM.

Beehive Hair Image and Instructions Provided by Paul Mitchell

Hair: Lucie Doughty, Paul Mitchell Editorial Director and JPMS Master Associate Maureen McCarthy
Photographer: Brian Hayes
Make up: Kelsey Deenihan
Wardrobe: Kelli Hobson for Maria Inez